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Rachel Foster


Rachel Foster is an award-winning B2B copywriter who shares her insights on technology marketing in articles for the Content Marketing Institute, Chief Content Officer magazine, Business 2 Community and her Fresh Marketing Blog. One of Rachel’s blog posts was recently picked up by MarketingProfs. Rachel gives seminars on B2B copywriting, technology marketing and content marketing.

She spoke at MagNet, Canada’s Magazine Conference, and Content Marketing World 2012. In her free time, Rachel enjoys Lindy Hop (swing dancing), Pilates and baking French macaroons.


Recent Posts


cyber attacks and Internet security
News / Security /

The Average Company Faced 100+ Successful Cyberattacks in 2013 [Study]

Today’s IP news roundup highlights some of the latest headlines in network, cyber and data security: Respondents to Ponemon Institute’s latest global cyber crime study experienced an average of 1.4 successful cyberattacks per week in 2013. This is an increase of 20% from last year. The...
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Android

Android May Soon Surpass Apple in the Enterprise

Today’s IP news roundup highlights some of the latest headlines in omnichannel technology, network security and more: Android is taking over the enterprise. According to an article on CIO.com, Android is starting to overtake Apple in the enterprise. The article states, “The idea that...
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omnichannel technology challenges image

Integrating Systems Is the #1 Technology Challenge in Omnichannel Retailing

Today’s IP news roundup highlights some of the latest headlines in omnichannel technology, network security and more: According to a new report from EKN Research, retailers “lack the technology integration and business processes that are needed for customer-centric, omnichannel...
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disaster recovery

One Year After Hurricane Sandy … Are You Prepared for a Disaster?

Today’s IP news roundup highlights some of the latest headlines in convergence, virtualization and more: One year after Hurricane Sandy, Forbes.com has published a list of things you may be forgetting at your disaster recovery site. The article states, “Most business continuity and disaster...
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women in cyber security
News / Security /

Women Encouraged to Pursue Cyber Security Careers

Today’s IP news roundup highlights some of the latest headlines in network security: Bletchley Park celebrates female World War II code breakers. An event sponsored by the Cyber Security Challenge UK, the Women's Security Society and Raytheon explored the history of women in cyber security...
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dr-evil

Technology May Make It Possible for Us to Live Forever

Today’s IP news roundup highlights some of the latest headlines in IT, big data and more: IT is changing how our brains function. SearchCIO.com published highlights of a presentation by inventor and futurologist Ray Kurzweil. During the presentation, Kurzweil revealed that “Our neocortex --...
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2014 IT budgets image

IT Budgets to Increase 4.4% in 2014 with Security, Cloud and Virtualization Top Priorities

Today’s IP news roundup highlights some of the latest headlines in IT management, VoIP, cloud computing and more: According to Computerworld’s Forecast 2014 survey, 36% of organizations will increase their IT budgets in 2014. Meanwhile, another 50% will hold their budgets steady. The survey...
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cloud computing
News / Cloud /

IT Departments Are Blocking the Wrong Cloud Services and Putting Themselves at Risk [Study]

Today’s IP news roundup highlights some of the latest headlines in cloud computing, network security and more: A study by SkyHigh Networks revealed that IT departments are blocking low-risk cloud services 40% more than high-risk services. The study of 300 organizations found that IT...
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NSA image
News / Cloud /

NSA Scandal May Cost US Cloud Market $35 Billion by 2016 as Companies Move Data to Other Countries

Today’s IP news roundup highlights some of the latest headlines in cloud computing, mobile app development and more: expertIP recently asked whether Edward Promised. I I. Since skin you check essay for plagiarism a feeling college application essay how long to. It:...
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cloud computing jobs
News / Cloud /

Linux and Chef Among the Most In-Demand Cloud Computing Skills

Today’s IP news roundup highlights some of the latest headlines in IT jobs, big data, network security and more: Forbes.com and Dice.com recently revealed the top ten most in-demand cloud computing skills. Recruiters are currently looking for applicants with experience in Linux, Chef, shell...
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blackberry-10 Dev Alpha-expertIP
News / Security /

Expert Says BlackBerry Is ‘NSA-Proof’, Despite Reports Otherwise

Today’s IP news roundup highlights some of the latest headlines in data centres, big data, cloud and more: German magazine Der Spiegel recently reported that the U.S. and U.K. have been spying on encrypted BlackBerry Enterprise Server (BES) messages. However, the CBC stated that BlackBerry...
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enterprise cloud myths and fears image
News / Cloud /

Enterprise Cloud Fears Are Holding Them Back

Today’s IP news roundup highlights some of the latest headlines in cloud, network security and more: An article on The Next Web debunks some of the biggest enterprise cloud computing myths. For example, many enterprises fear losing control of their infrastructure when they move to the cloud....
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manufacturing
News / Cloud /

Manufacturers Turn to the Cloud to Support Increased Demand and Sales

Today’s IP news roundup highlights some of the latest headlines in cloud, big data and more: According to the McGladry “2013 Manufacturing and Distribution Monitor Report”, 45% of manufacturers use cloud computing for systems and applications. This number has risen from 41% last year, as...
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IT security jobs
News / Security /

The Demand for Certified IT Security Professionals Is on the Rise

Today’s IP news roundup highlights some of the latest headlines in IT careers, network security and more: According to the “2013 IT Skills Demand and Pay Trends Report”, the need for Certified Incident Handlers grew 22% in the past quarter. Other IT security certifications that increased...
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cloud computing image
News / Cloud /

72% of Enterprises Use Hybrid Cloud Services

Today’s IP news roundup highlights some of the latest headlines in cloud, mobility and more: According to a Rackspace survey, more enterprises are using hybrid cloud services. Rackspace revealed that “60 percent of respondents have moved or are considering moving certain applications or...
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cloud computing
News / Cloud /

Cloud Investments Are Up 10% Since 2012 [Study]

Today’s IP news roundup highlights some of the latest headlines in cloud, big data and more: According to IDG Enterprise’s 2013 Cloud Computing: Key Trends and Future Effects study, cloud investments have increased 10% since last year. The average cloud investment for enterprises with over...
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retailers and unified communications image

Almost 70% of Retailers Don’t Understand the Benefits of Unified Communications

Today’s IP news roundup highlights some of the latest headlines in unified communications, big data, the cloud and more: Almost 70% of retailers have never heard of – or do not understand – the benefits of unified communications. Research by Elitetele.com and Swyx revealed that the...
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cyber attacks
News / Security /

Enterprises Are Unaware of or Indifferent to Network Security Incidents [Study]

Today’s IP news roundup highlights some of the latest headlines in virtualization, network security and more: According to a Lancope study, “more than 65 percent of IT/security professionals do not think, or were unsure whether, they had experienced any security incidents within the last...
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