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BlackBerry’s backup creative directors

In case Alicia Keys’ break-up with her iPhone doesn’t hold, we have a shortlist of replacements for BlackBerry’s creative director


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BlackBerry made a splash when CEO Thorsten Heins unveiled songstress Alicia Keys as the company’s new creative director last month at the launch of its new BlackBerry 10 OS.

Keys is a fine choice, but in case her break-up with her iPhone doesn’t hold, we’ve helped Heins by compiling a short-list of possible replacements as BlackBerry’s next celebrity creative directors.

 

A veteran technology journalist who has covered everything from start-ups and the reseller channel to smartphones and enterprise IT, Jeff Jedras was reporting on cloud computing before the term had even been invented. His work has appeared in trade magazines such as Computer Dealer News and ComputerWorld Canada, as well as newspapers such as The Ottawa Citizen and The Vancouver Sun. And he still loves his BlackBerry.

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