Allstream 2013 SIP Trunking eBook

Pain Point: Running Separate Voice and Data Networks

If you operate an IT infrastructure with separate voice and data networks, you’re always battling the challenges – and higher costs – of too much complexity. It might be time to simplify by converging your traffic on a single network.


pain-point-59-running-separate-voice-and-data-networks

In the before world of separate networks, you know where the pain points are:

  • Costs: buying, maintaining and upgrading systems for two networks. As well, your LD costs are likely to be higher with traditional voice connectivity.
  • Reliability: when you maintain and manage systems across multiple networks, you increase the number of potential points of failure.
  • Collaboration: when voice and data are carried on different networks, it’s tougher to deploy new collaboration applications that require the seamless integration of multiple forms of traffic (e.g. voice, data, video).
  • Scalability: if your business is growing fast (or worse, shrinking) a traditional network may not be flexible enough to evolve like you need it to.

The solution: converge your network with SIP Trunking


Click here for a detailed before and after illustration of SIP Trunking.

In recent years, SIP Trunking has matured greatly as a technology for converging voice and data on a single network and for simplifying your IT operations in general. It’s this simple: SIP Trunking allows voice traffic to run on your data network – eliminating the need for multiple networks. And the end result is a streamlined network that’s easier to manage and protect, and provides significant cost savings on voice services and hardware.

To help you learn more about SIP Trunking and how it can help your business, check out these resources:

1. Video & Post: SIP Trunking – Ready for Prime Time

In this video and blog post, Frost and Sullivan’s Melanie Turek explains how more companies are now deploying SIP. North American use of these services is expected to rise from 7 million in 2010 to 59 million by 2017.

2. Illustrations & Post: SIP Trunking Implementation – Before and After Scenarios

Here’s a quick look at implementation scenarios from both a single-site and multi-site perspective.

3. Case Study: Phaeton Automotive Connects Dealerships and Enhances Service with MPLS and IP Trunking

The London, Ontario-based Phaeton Automotive  needed to centralize and standardize its communications between its seven sites – six dealerships and a data centre.

Phaeton improved customer satisfaction with increased system uptime and an integrated extension dialing system. It also realized significant savings, including:

  • Saving $36,000 per year in local and long distance calling with IP Trunking.
  • Lowering costs from about $35 per line to about $10 per line.

4. Video & eBook: SIP Supplement – Complete Buyer’s Guide 

This multi-media guide explores many of the challenges businesses face when they implement SIP, and the ways it can help you be more competitive and prepare for the future.

5. Blog Post: How to Choose a SIP Trunking Provider

With the growth of the SIP Trunking market, many providers claim to offer the best services. However, how do you find the right SIP Trunking service provider for your needs?

 

Rachel Foster is an award-winning B2B copywriter who shares her insights on technology marketing in articles for the Content Marketing Institute, Chief Content Officer magazine, Business 2 Community and her Fresh Marketing Blog. One of Rachel’s blog posts was recently picked up by MarketingProfs. Rachel gives seminars on B2B copywriting, technology marketing and content marketing.

She spoke at MagNet, Canada’s Magazine Conference, and Content Marketing World 2012. In her free time, Rachel enjoys Lindy Hop (swing dancing), Pilates and baking French macaroons.

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