What’s New in the 2012 SMB Communications Plans and Priorities Report

Image from 2012 SMB report.

A new study by Webtutorials explores the key challenges and opportunities faced by small- to mid-sized businesses with regard to data and unified communications. The 2012 SMB Communications Plans and Priorities report found that more SMBs are using older and outdated technologies that are impacting the productivity of their employees. This can cost a 50-person company $950,000, as compared to companies with more advanced technologies.

This survey of over 200 companies with 11-500 employees also revealed that:

• Cost is a key factor in technology adoption. Lowering total cost of ownership (TCO) and operations remains the number one goal and decision-making factor with respect to technology adoption.

• The Cloud is becoming more popular with SMBs. There is more familiarity with cloud computing and the potential value it can provide SMBs as a competitive equalizer against larger competitors.

• SMBs rank technology standards, adequate in-house skills and cost containment as top priorities. However, standards don’t necessarily guarantee interoperability.

Adoption of newer technology amongst SMBs can be tricky, because these companies face unique challenges from larger enterprises. According to the report, these challenges include lack of capital, the need for skilled technologists and the need to see payback. The report suggests that adoption of unified communications and cloud services can in fact allow SMBs to extend to new markets through mobile/extended workforces while reducing the need to increase fixed costs such as office space and infrastructure.

For more information, download the 2012 SMB Communications Plans and Priorities report.

About the author / Chris Herbert

Mi6 creates B2B social networks & communities that build reputations, generate results and make markets. Mi6 provides consulting and programs that establish organizations as a thought leader and valuable contributor in their respective markets in order to build their reputation as a trusted advisor, start and strengthen relationships and generate revenue. This is achieved by developing systems of engagement through the development and use of content, network, community and business development.

Chris is a B2B specialist and the co-founder and community manager for Silicon Halton a technology community with over 650 members and 250 organizations. Silicon Halton will be a featured case study in the upcoming book “8 Mandates for Social Media Marketing Success”. He has over 20 years experience in developing programs focused around customer and member development and retention.