5 ways a new phone system can impact your business

Maybe you aren’t using rotary phones or fax machines in your office, but when was the last time you thought about upgrading your phone system? Most businesses wait at least 10 years between system upgrades — and a lot has changed in the past decade.


Most businesses make sure they’re up-to-date with the latest hardware and software. Some are exploring robotics, augmented reality and artificial intelligence. But these same businesses may be neglecting one of their most important business tools: their phone system.

The humble phone continues to support a great deal of internal and external business communications — not just through voice, but through messaging, mobility, conferencing and collaboration.

If you haven’t thought about your phone system lately, it might be worth exploring how an upgrade could improve the customer experience and increase employee productivity — and possibly save a few dollars along the way.

Here are just a few ways a modern phone system can positively impact your business:

Customer experience

Some customers just want to talk to a human. Others have a simple request that doesn’t require human intervention — and they don’t want to be put on hold for half an hour. Being able to respond to customers immediately, ensure they reach the right person on the first call and offer non-voice options for communication are among the ways a modern phone system can help you improve the customer experience.

The same goes for vendors and partners. They help you run your business, so you want to make their lives as simple as possible. Upgrading your phone system can resolve issues such as frequent dropped calls and help them communicate in ways other than voice.

Better integration

Communications between branch locations and teleworkers has always been a challenge — especially if those locations are across the border. It’s made even more so when each location is using different communications technology. Integrating this into a central hub can help you centrally manage your communications while reducing costs — and, ultimately, foster better collaboration.

Team collaboration

While today’s workplaces are striving for more (and better) collaboration, they must also deal with mobile workers and operate in a global marketplace. A modern phone system can help your business move from simple audio conferencing to video and web conferencing. Team collaboration is the next evolution in chat and conferencing, with voice, instant messaging, screen sharing, file sharing and audio/video conferencing in a single cloud application that integrates with your business applications.

Business continuity

Disasters can happen. Downtime is costly. A cloud-based phone solution can provide business continuity and disaster recovery, where your data is remotely backed up in secure third-party data centres. That means, if disaster strikes, your employees still have access to voice and data, even if they can’t get into the office.

Seamless sales

You’ve made sure your inside sales team has the best CRM system at their fingertips, and they may even be using AI for prospecting. But the tool they use to communicate with customers should be just as advanced. A modern phone system can be integrated with your CRM system, and unified messaging and non-voice communications can help your sales team reach more prospects.

Your outside sales team is just that: outside. Seamless mobility is key to their performance — and your company’s bottom line. Modern phone systems can provide capabilities such as unified messaging, presence and twinning mobile devices with desktop phones, so your sales team can sell, no matter where they are.

Upgrading your phone system has the potential to make a positive impact across your organization. Isn’t it time you thought about it?

Image: izusek/iStock

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