Many organizations are starting to realize that the best way to shorten sales cycles, access crucial information and become ultra-responsive customers is to arm staff with mobile devices and apps.
Using smartphones and enterprise apps shouldn’t mean the average salesperson becomes overwhelmed by a sea of technical terms.
Although many of us have used smartphones long enough in our personal lives that we know our way around mobile games and email, the conversations about mobility at work could get complicated as salespeople begin requesting new features or integration between apps developed internally by IT departments and those available by vendors.
The following is a quick overview of some of the most common acronyms and abbreviations used by mobile developers and what they mean for sales professionals. Keep this bookmarked for handy reference the next time a smartphone or app project gets underway.
Application programming interfaces are the basic elements that go into making mobile apps, particularly special features that are hard to make from scratch. If you’re someone who uses a car service app like Uber or Lyft, for example, it may one day be possible for your company to use their API to build an app that turns your email into audio messages that can be played inside the car (assuming you don’t mind the driver overhearing, but you get the idea).
Some companies still issue a standard smartphone to all employees. Others allow employees to choose their own, or bring their personal device in for work purposes. Some enterprise apps weren’t designed to work on every kind of smartphone, though, which is where emulators come in. They allow IT departments to simulate how an app will work across different devices. This is the thing that could make or break certain software for mobile salespeople.
Mobile device management is becoming essential for IT departments that offer enterprise apps to corporate users. It helps monitor devices to make sure they aren’t encountering security issues, can remotely delete confidential files if a device is lost or stolen and more. It also checks to ensure that you, as a mobile salesperson, are using devices and apps as the company’s IT policies dictate (so make sure you actually read them).
Near-field communications is a wireless technology that connects devices across short distances to let you do specific things. A good example is mobile payments, which is being used in Apple Pay and many similar services. Expect to see a lot more use of NFC and enterprise apps in 2015.
Unique device identifiers are a set of 40 characters and numbers that are assigned to a specific device. When apps are being tested (also known as beta testing), you may be asked to provide your UDID to the IT department in order to have it work on your smartphone.
Now that you know the language, it’s time to enjoy the payoff from enterprise apps. Just make sure you have a network ready to handle them.