Aligning the CIO and CMO Can Drive Business Value [Study]


Align your CIO and CMO image

OpenText recently partnered with the Aberdeen Group to discover how CIO and CMO alignment impacts the business. The study found that aligning the CMO’s and the CIO’s objectives can result in a 15.4% increase in annual revenue and a 10.1% improvement in customer retention year over year. For more information, as well as tips on how to get everyone on the same page and enhance the customer experience, download the “Enhancing Customer Experience through CIO and CMO Alignment” study.

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