Rachel Foster


Rachel Foster is an award-winning B2B copywriter who shares her insights on technology marketing in articles for the Content Marketing Institute, Chief Content Officer magazine, Business 2 Community and her Fresh Marketing Blog. One of Rachel’s blog posts was recently picked up by MarketingProfs. Rachel gives seminars on B2B copywriting, technology marketing and content marketing.

She spoke at MagNet, Canada’s Magazine Conference, and Content Marketing World 2012. In her free time, Rachel enjoys Lindy Hop (swing dancing), Pilates and baking French macaroons.


Recent Posts



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The Battle Between IT and Marketing Continues [Study]

Today’s IP news roundup highlights some of the latest headlines in network security, IT management and more: According to an Accenture study, only 11% of CIOs and 13% of CMOs feel that there is enough collaboration between IT and marketing. In the study, 49% of CIOs stated that marketing...
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Android

Android May Soon Surpass Apple in the Enterprise

Today’s IP news roundup highlights some of the latest headlines in omnichannel technology, network security and more: Android is taking over the enterprise. According to an article on CIO.com, Android is starting to overtake Apple in the enterprise. The article states, “The idea that...
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disaster recovery

One Year After Hurricane Sandy … Are You Prepared for a Disaster?

Today’s IP news roundup highlights some of the latest headlines in convergence, virtualization and more: One year after Hurricane Sandy, Forbes.com has published a list of things you may be forgetting at your disaster recovery site. The article states, “Most business continuity and disaster...
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Cyber crime

Cybercrime Can Cost Organizations $11.56 Million per Year

Today’s IP news roundup highlights some of the latest headlines in network security: According to a study by the Ponemon Institute, the costs of responding to a cyberattack have increased 78% within the past four years. Enterprises that experience attacks now pay an average of $11.56 million...
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2014 IT budgets image

IT Budgets to Increase 4.4% in 2014 with Security, Cloud and Virtualization Top Priorities

Today’s IP news roundup highlights some of the latest headlines in IT management, VoIP, cloud computing and more: According to Computerworld’s Forecast 2014 survey, 36% of organizations will increase their IT budgets in 2014. Meanwhile, another 50% will hold their budgets steady. The survey...
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cloud computing

IT Departments Are Blocking the Wrong Cloud Services and Putting Themselves at Risk [Study]

Today’s IP news roundup highlights some of the latest headlines in cloud computing, network security and more: A study by SkyHigh Networks revealed that IT departments are blocking low-risk cloud services 40% more than high-risk services. The study of 300 organizations found that IT...
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blackberry-10 Dev Alpha-expertIP

Expert Says BlackBerry Is ‘NSA-Proof’, Despite Reports Otherwise

Today’s IP news roundup highlights some of the latest headlines in data centres, big data, cloud and more: German magazine Der Spiegel recently reported that the U.S. and U.K. have been spying on encrypted BlackBerry Enterprise Server (BES) messages. However, the CBC stated that BlackBerry...
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enterprise cloud myths and fears image

Enterprise Cloud Fears Are Holding Them Back

Today’s IP news roundup highlights some of the latest headlines in cloud, network security and more: An article on The Next Web debunks some of the biggest enterprise cloud computing myths. For example, many enterprises fear losing control of their infrastructure when they move to the cloud....
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manufacturing

Manufacturers Turn to the Cloud to Support Increased Demand and Sales

Today’s IP news roundup highlights some of the latest headlines in cloud, big data and more: According to the McGladry “2013 Manufacturing and Distribution Monitor Report”, 45% of manufacturers use cloud computing for systems and applications. This number has risen from 41% last year, as...
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IT security jobs

The Demand for Certified IT Security Professionals Is on the Rise

Today’s IP news roundup highlights some of the latest headlines in IT careers, network security and more: According to the “2013 IT Skills Demand and Pay Trends Report”, the need for Certified Incident Handlers grew 22% in the past quarter. Other IT security certifications that increased...
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cloud computing image

23% of IT Budgets Go to Cloud Services [Study]

Today’s IP news roundup highlights some of the latest headlines in all things cloud: Cisco's "Impact of Cloud on IT Consumption Models” study stated that IT will increase cloud spending from 23% this year to 27% by 2016. The survey of 4,226 IT leaders across nine countries, including...
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cloud computing image

72% of Enterprises Use Hybrid Cloud Services

Today’s IP news roundup highlights some of the latest headlines in cloud, mobility and more: According to a Rackspace survey, more enterprises are using hybrid cloud services. Rackspace revealed that “60 percent of respondents have moved or are considering moving certain applications or...
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cloud computing
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Cloud Investments Are Up 10% Since 2012 [Study]

Today’s IP news roundup highlights some of the latest headlines in cloud, big data and more: According to IDG Enterprise’s 2013 Cloud Computing: Key Trends and Future Effects study, cloud investments have increased 10% since last year. The average cloud investment for enterprises with over...
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retailers and unified communications image

Almost 70% of Retailers Don’t Understand the Benefits of Unified Communications

Today’s IP news roundup highlights some of the latest headlines in unified communications, big data, the cloud and more: Almost 70% of retailers have never heard of – or do not understand – the benefits of unified communications. Research by Elitetele.com and Swyx revealed that the...
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cyber attacks
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Enterprises Are Unaware of or Indifferent to Network Security Incidents [Study]

Today’s IP news roundup highlights some of the latest headlines in virtualization, network security and more: According to a Lancope study, “more than 65 percent of IT/security professionals do not think, or were unsure whether, they had experienced any security incidents within the last...
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