Rachel Foster


Rachel Foster is an award-winning B2B copywriter who shares her insights on technology marketing in articles for the Content Marketing Institute, Chief Content Officer magazine, Business 2 Community and her Fresh Marketing Blog. One of Rachel’s blog posts was recently picked up by MarketingProfs. Rachel gives seminars on B2B copywriting, technology marketing and content marketing.

She spoke at MagNet, Canada’s Magazine Conference, and Content Marketing World 2012. In her free time, Rachel enjoys Lindy Hop (swing dancing), Pilates and baking French macaroons.

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Recent Posts


IT security image
News / Security /

IT Security Is Protecting the Wrong Assets, Says Study

Today’s IP news roundup highlights some of the latest headlines in network security, convergence, virtualization and more: An Oracle study has revealed that enterprises allocate 67% of their IT resources to protecting their networks, although they believe that a database breach would cause...
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enterprise tablet usage

Employees Who Use Tablets for Work Gain 1.1 Hours of Productivity per Day

Today’s IP news roundup highlights some of the latest headlines in mobility, BYOD, cloud and more: The CDW Tablet Poll revealed that tablets are becoming standard-issue equipment, as 34% of respondents use a company-issued device. However, 59% bring their own tablets to work. According to the...
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big data
News / Big Data /

New Data Scientist Certification Program Sets Standards for Big Data Professionals

Today’s IP news roundup highlights some of the latest headlines in big data, network security and more: To help meet the need for qualified data scientists, the Institute for Operations Research and the Management Sciences (INFORMS) has launched a Certified Analytics Professional (CAP)...
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Cloud computing terms together on blue background
News / Cloud /

Cloud Benefits Go Beyond Cost Savings

Today’s IP news roundup highlights some of the latest headlines in cloud, network security, big data and more: Cloud computing offers surprising benefits. While many companies turn to the cloud for cost savings and greater agility, Forbes.com recently highlighted a number of often overlooked...
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global app market image

The Global App Market Will Double by 2017

Today’s IP news roundup highlights some of the latest headlines in apps, network security, virtualization and more: According to AppNation, the global app market will double by 2017 and reach $151 billion. This includes “paid apps, app-enabled purchases of goods and services, and in-app...
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cyber attacks
News / Security /

Canadian Critical Infrastructure at Risk for Cyber Attacks

Today’s IP news roundup highlights some of the latest headlines in network security, virtualization and more: CTV reported that Canadian corporations and critical infrastructure are not taking enough measures to protect themselves against cyber attacks. According to the report, the scale of...
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convergence and the data centre image

More Businesses Turn to Convergence to Cut IT Costs

Today’s IP news roundup highlights some of the latest headlines in convergence, big data and more: According to the IT Business Edge blog, many businesses can no longer afford the high costs of data infrastructure. That’s why they are turning to converged infrastructures as a low-cost, yet...
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energy sector image
News / Security /

US Computer Emergency Readiness Team Issues Warning to Change Your Passwords

Today’s IP news roundup highlights some of the latest headlines in network security, virtualization and more: Cyberattack attempts against critical infrastructure increase, yet many organizations still use default passwords on Internet-connected devices. According to the US Department of...
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data protection
News / Security /

Data Protection Becomes Top Concern as More Businesses Use Third-Party IT Systems

Today’s IP news roundup highlights some of the latest headlines in big data, network security and more: By 2019, 90% of organizations will have personal data on IT systems that they don’t own or control. With this in mind, Gartner has outlined steps you can take to safeguard your data....
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Global IT spending image

Governments to Reduce IT Spending

Today’s IP news roundup highlights some of the latest headlines in cloud, big data, network security and more: A Gartner study revealed that global governments plan to reduce their IT spending to $449.5 billion – a 0.1% drop from 2012. According to The Register, “The top three areas...
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network security
News / Security /

Almost 90% of Businesses Are Proactive About Network Security [Study]

Today’s IP news roundup highlights some of the latest headlines in network security, disaster recovery and more: The latest AT&T Business Continuity Study revealed that almost 90% of businesses are proactively addressing their network security and business continuity. Many of these...
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global mobile data usage

Global Mobile Data Usage Doubled Within the Past Year

Today’s IP news roundup highlights some of the latest headlines in mobility, business continuity and more: According to the latest “Ericsson Mobility Report”, global mobile subscriptions grew by 8% while mobile broadband subscriptions increased by 45% year-on-year during Q1 2013. This...
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malware
News / Security /

Hackers May Soon Use Sensory Technology to Infect Smartphones with Malware

Today’s IP news roundup highlights some of the latest headlines in network security: Researchers from the University of Alabama at Birmingham have figured out how to trigger malware on smartphones by using sensory channels such as light, vibrations and music. SC Magazine reported that the...
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Zeus malware image
News / Security /

Zeus Malware Activity Reaches a New High

Today’s IP news roundup highlights some of the latest headlines in network security, disaster recovery and more: Computerworld reported that the number of Zeus (or Zbot) variants peaked in May and the increased malware activity is expected to continue through June. Zeus is primarily used in...
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IT job trends
News / Big Data /

Big Data May Lead to Almost 2 Million New IT Jobs

Today’s IP news roundup highlights some of the latest headlines about IT job trends, big data, cloud and more: According to CNNMoney, US companies will need 1.9 million new techies by 2015. The demand is driven by big data, as “data analytics [is] now one of the fastest growing fields in...
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mobile unified communications image

25% of US Organizations Plan to Support Mobile Unified Communications Within the Next Two Years

Today’s IP news roundup highlights some of the latest headlines in unified communications, mobility, network security and more: Over 25% of US organizations plan to connect mobile devices to a corporate UCC platform within the next two years. According to Dimension Data and Ovum’s “The...
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social collaboration

At Least 50% of Enterprises Will Adopt Social Collaboration This Year

Today’s IP news roundup highlights some of the latest headlines in network security, big data and more: Reportlinker.com has published Social Business Services in the Cloud: Market and Forecast Analysis 2013-2018. According to the report, at least half of global enterprises will adopt social...
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