Rachel Foster


Rachel Foster is an award-winning B2B copywriter who shares her insights on technology marketing in articles for the Content Marketing Institute, Chief Content Officer magazine, Business 2 Community and her Fresh Marketing Blog. One of Rachel’s blog posts was recently picked up by MarketingProfs. Rachel gives seminars on B2B copywriting, technology marketing and content marketing.

She spoke at MagNet, Canada’s Magazine Conference, and Content Marketing World 2012. In her free time, Rachel enjoys Lindy Hop (swing dancing), Pilates and baking French macaroons.

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News / Big Data /

31% of Enterprises Plan to Deploy Storage Systems for Big Data Within the Next Six Months

Today’s IP news roundup highlights some of the latest headlines in big data, unified communications and more: IDC’s first survey on storage infrastructure for big data and analytics (BD&A) revealed that the need for storage will increase as more organizations adopt big data. Just under...
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Big data overwhelm
News / Big Data /

More Than 70% of Big Data Adopters Struggle to Gain Control of Their Information

Today’s IP news roundup highlights some of the latest headlines in big data, unified communications and more: Big data adopters face data overwhelm. According to the Experian QAS blog, big data adopters are collecting so much information that they are struggling to find the gems that will...
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Big Data
News / Big Data /

62% of Businesses Believe Big Data Can Give Them an Advantage

Today’s IP news roundup highlights some of the latest headlines in big data, network security and more: PwC’s latest Digital IQ Survey revealed that 62% of global IT and business leaders believe big data can give them a competitive advantage. However, according to CIO.com, 58% of the 1,108...
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SIP trunking-expertIP

By 2015, the Majority of Companies Will Use SIP Trunking

Today’s IP news roundup highlights some of the latest headlines in SIP trunking, big data and more: A new study by Infonetics Research revealed that the percentage of companies using SIP trunking will rise from 38% today to 58% by 2015. This means that SIP trunking will soon surpass T1 lines,...
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cloud computing
News / Security /

Cloud Myths Versus Reality

Today’s IP news roundup highlights some of the latest headlines in all things cloud: Here’s what you can really expect from the cloud … The InfoWorld Cloud Computing blog ran “12 hard truths about cloud computing”. The author, Peter Wayner, tested various commercial clouds and came...
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global cloud computing
News / Cloud /

Cloud Traffic Will Make Up Almost Two-Thirds of All Global Data Centre Traffic by 2016

Today’s IP news roundup highlights some of the latest headlines in network security, cloud and more: The 2013 Cisco Annual Security Report revealed that global data centre traffic is expected to quadruple over the next five years. This trend is driven by the cloud, as cloud traffic will make...
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global cloud trends

Almost 25% of the World’s Business Information Is Now in the Cloud

Today’s IP news roundup highlights some of the latest headlines in cloud, unified communications, big data and more: A recent study by Symantec revealed that almost a quarter of the world’s business data is now being stored in the cloud. As global cloud adoption rates continue to increase,...
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Woman Using Laptop At Home

Canadian Residential Internet Fees May Increase, While Businesses May See Savings

Welcome to today’s edition of the IP news roundup. Here are the latest headlines in virtualization, mobility and more: New CRTC decisions are a mixed bag for residential and business Internet customers. It will soon be harder for smaller ISPs to provide Internet services at a competitive rate...
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Security Concept.
News / Security /

U.S. Cybersecurity Order Requires Federal Agencies to Warn Businesses of Threats

Welcome to today’s edition of the IP news roundup. Here are the latest headlines in cybersecurity, big data and more: President Obama signed an order that requires federal agencies to share cyberthreat information with businesses as well as build a security framework that will help protect...
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Financial fluctuations

Mobility on the Rise, as 70% of Organizations Plan to Increase Smartphone and Tablet Usage

Welcome to the Monday edition of the IP news roundup. Here are the latest headlines in mobility, cloud and more: A Jabra and Frost & Sullivan survey revealed that organizations are placing more importance on mobility. The study of 302 organizations revealed that 70% plan to increase their...
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website development project
News / Cloud /

Cloud Can Improve Website Performance and Lead to Increased Revenue

Welcome to the Monday edition of the IP news roundup. Here are the latest headlines in data privacy, cloud, big data and more: Cloud can improve your website’s performance. Last week, I referenced an article stating that CMOs are spending more on IT than CIOs are. Here’s another reason why:...
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