From voice + data to value

You’ve heard about the benefits and challenges, now it’s time for action. Why and how you can use Allstream’s updated and expanded SIP Trunking eBook 2013


Last year Allstream kicked off a national conversation about the art of the possible in unified communications.  It included Webinars, live events, an online calculator and dozens of posts and videos on Allstream’s online community, expertIP. The most popular resource Allstream offered, however, was this e-book, and as the conversation about SIP trunking continues in a more strategic direction in 2013, it deserves an upgrade.

New in 2013:
Among other things, we’ve added the following to SIP Trunking eBook 2013:

  • 5 updated case studies that show how Canadian organizations are creating value through the deployment of SIP trunking.
  • An in-depth guide to using SIP trunking to develop the broader business case for next-generation IP telephony
  • Links to free downloads that will help IT departments execute SIP trunking projects quickly and easily.

May the converging forces be with you, not against you

Smart readers will use this eBook to not only address network pain points today, but pave the way for innovation tomorrow. As their roles have aligned more closely with the business outcomes of the organizations that employ them, there is a desire by IT departments to evolve beyond break/fix problem solving and introduce technologies that lead to process and service innovation. There are many ways to do that, but Allstream has identified at least three converging forces that could present opportunities or challenges, depending on how CIOs address them. They include:

  • Collaboration, whether among distributed teams or between companies and their customers, is critical in an age of social media and real-time communications.
  • Mobility enhances collaboration by providing access to information anywhere, at any time, to any device.
  • Virtualization offers the kind of flexible, dynamic resource allocation of IT resources that makes both mobility and collaboration possible.

Of course, confronting the converging forces of collaboration, mobility and virtualization can be daunting for even the most experienced CIO. You have to start somewhere, which is why this eBook is even more relevant in 2013. Establishing a single, smart network that can run through to the Internet, the PSTN and the data centre simultaneously can provide the foundation for capitalizing on all three converging forces, and many others that will come later.

Experience counts

Allstream brought SIP trunking to Canada at a time when cost reduction and simplification of IT infrastructure were among the biggest pressures placed on Canadian IT departments. It’s the reason SIP trunking made sense to many early adopters within Allstream’s customer base. With voice and data moving over a single network, many multi-site organizations almost immediately saw their monthly expenses drop as well as increased productivity. The converging forces are a good way of thinking about how to extend the SIP trunking best practices in this eBook to accomplish even more.

A great conversation is more than the combination of voice and data, of course. It’s something that informs, educates and inspires all parties involved. Hopefully this updated version of Allstream’s eBook will do the same.

Download SIP Trunking eBook: The Complete Buyer’s Guide (Expanded 2013 Edition)

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