IT sports sponsorship goes beyond the signage

IT companies are going beyond the signage and using their expertise to improve the experience for both the athletes and the fans

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While the techies and the athletes of the world may not have spent much time together in high school, today IT and sports are working together ever more closely both on and off the field.

It’s not uncommon to see technology vendor signage at sporting events, but more and more IT companies are going beyond the signage and using their expertise to improve the experience for both the athletes and the fans.

In this week’s slideshow, expertIP looks at how technology companies are putting their IT know-how where their money is.

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