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Digital transformation in a state of confusion
A recent survey of content strategists shows that companies are struggling to transform in the digital era and that traditional IT silos may be to blame.
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3 Altimeter
The critical customer considerations all Internet of Things projects should include
An analyst with Altimeter discusses the role of “journey-mapping” in making sure smart devices don’t act a little too . . . smart
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The moves governments should make to meet ‘mobile-only’ expectations
The public sector may never give up on certain channels entirely, but research from Altimeter should be considered from a citizen perspective.
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