Why Canadian merchants need MaRS’ Retail and Digital Commerce cluster
Shopping behaviours are changing rapidly, but the organization’s latest venture may help the sector better prepare for innovation.
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2 digital marketing
Retail / IT Management /
5 ‘social citizenship’ personas that will shape retail strategies
An executive from Mastercard discusses a project that tries to categorize the “digital DNA” of shoppers and what kind of information they’re willing to share with merchants
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