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Indigo Books and Music

Alison Chick Indigo data analytics

Retail / Big Data /

How analytics gives Indigo Books & Music a read on its future as a retailer

By Christine Wong / Expert Blogger / March 18, 2015

Tags: data analytics, Indigo Books and Music, marketing, retail

The company’s vice-president of loyalty and customer intelligence explains the way the company gains insight from data at the Dx3 event

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