The surprising upside of digital-obsessed Canadians’ shrinking attention spans
A recent research report shows it’s becoming harder to keep people focused for long periods, but that doesn’t mean they’re completely tuning out.
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5 marketing
How analytics gives Indigo Books & Music a read on its future as a retailer
The company’s vice-president of loyalty and customer intelligence explains the way the company gains insight from data at the Dx3 event
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5 Things You Need to Know about Big Data
Big data is on everyone’s radar and that was no different at day one of the Dx3 conference in Toronto. Marketers, agencies and IT departments unite with their big needs to make sense of all this data.
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The 3 social media issues that keep CMOs up at night
Savvy marketers are quickly adapting their strategies and allocating resources to new online channels, but a number of uncertainties remain. How to balance the opportunities with the risks
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Fun / IT Management /
Six unfortunate tech product names
What were these companies thinking when they came up with these tech product names?
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