MGI Research revealed that 70% percent of all apps built between 2008 and 2011 became obsolete by the end of 2012. According to a Mobiquity white paper, this means that many businesses are wasting time and money on mobile projects that don’t add business value. The white paper, “5 Big Lies About Going Mobile”, encourages C-level executives not to pay attention to conventional mobile wisdom and instead use a “Truth Meter to spot lies and dispel misconceptions about mobilizing the enterprise”. The white paper outlines the five biggest misconceptions about mobility, so that executives don’t waste their resources on poorly conceived mobile initiatives.
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