The new way to think about SIP trunking

Our newly expanded eBook shows why the waning of PBX may mark the beginning of a new era in enterprise communications.

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For some time now, technology market research firm Forrester has been asking large enterprises the same question every year: “What are your firm’s plans to adopt SIP trunking services?” It wasn’t until 2015, however, when the answers started to look a lot different than they ever have before.

More than 35% of those surveyed said they were either implementing or expanding SIP trunking, a 10% jump over the previous year. To Art Schoeller, principal analyst at Forrester, that’s significant. “The only line on the bar graph that shrank was those who were not interested or had no plans,” he said during a webinar that went over his report’s findings.

That momentum may be explained in part by the fact that organizations are starting to realize SIP trunking may be just the first step in a real transformation of their business, Schoeller suggested, rather than a quick fix to their communications problems.

“People tend to focus on bringing the past forward,” he said, putting off more strategic benefits of new technology and focusing on solving a smaller pain point instead. “They look at what I call the good old ‘lift and shift’ as opposed to ‘lift and transform.’”

For example, early adopters of SIP trunking were probably concerned with cost savings, flexibility and robustness of their communications infrastructure. Those are all sound reasons to move away from PRIs, but that’s not where the story should end.

“SIP can be more than a simple replacement for TDM,” an article on No Jitter noted. “SIP does not make dial-tone sound better. If you are going to go through the work of converting to SIP, you want something to show for it.”

For example, SIP trunking may soon be better known for providing disaster recovery, cloud call recording and on-demand provisioning than simply providing basic communications services. Provisioning unified communications without the overhead could also become a major driver, according to Schoeller.

All these possibilities make it a good time to offer a revised edition of Allstream’s SIP Trunking eBook: A Complete Buyer’s Guide, which was first published in 2012 when the market was still nascent. Along with new case studies and updates on Allstream’s products and services, we’ve included highlights about SIP trunking from expertIP, the online community where we cover the news, trends and best practices surrounding IP communications.

We hope this eBook continues to not only educate those new to SIP trunking, but to help those who have started the journey to build upon their early success. If you’ve managed to “bring the past forward,” by leaving TDM behind, this could be the moment where you truly transform your organization for the future.

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