The ROI on SIP Trunking: 5 Value Props

SIP trunking is catching the attention of IT decision makers for its ability to simplify network management and deliver cost savings and efficiencies. The business-building benefits can be just as substantial.

Share this article:

SIP trunking helps smaller businesses compete with the big boys and gives enterprises the agility of smaller organizations. Yet IT managers considering SIP implementation can still face an uphill struggle demonstrating those benefits to key decision makers within their organizations. So what are the tangible business-building benefits of SIP trunking? Here are five:

1. Saves money

SIP trunking eliminates the need for multiple voice circuits by routing all traffic over the company data network, resulting in significant savings on long-distance, network and hardware costs. It reduces costs by simplifying the addition and deletion of sites to and from the network and by eliminating PBX boxes and other equipment. Businesses can also control costs by buying only the bandwidth they need and sharing it between voice and data as required – all while delivering superior voice service and reduced telecom costs.

2. Simplifies network management

SIP trunking allows organizations to consolidate multiple connections and PBX equipment into a single location. Running multiple networks requires dedicated hardware and service subscriptions for each network, along with the associated costs of equipment and the operating expenses of managing separate networks. This leads to a high degree of inflexibility, as each network is purpose-built. SIP trunking converges networks and reduces the number of telephone switches across the organization, consolidating the unified communications infrastructure into one IP PBX in a secure location (with another PBX for redundancy) and transforming offices into remote locations that require only IP phones and a router. This makes for easier network management and scalability.

3. Improves business productivity

Because SIP trunking is not tied to specific locations, businesses can maintain virtual presence in locations where they have no physical office space. You can launch a marketing campaign in a remote location and use local phone numbers even if you do not have an office or telephone lines there. Customers can call from a local number in any part of Canada and you pick up the call on your equipment wherever you have an office. Also, when adding an office in a new location, you can activate telephone numbers for that region before you open the site.

4. Strengthens reliability

SIP trunking enables organizations to centralize business continuity and disaster recovery capabilities in one location. With a SIP trunk, if the power goes down in one office, you can reroute calls to another site without disrupting business operations. And because you don’t need to maintain hardware at all of your business locations, you’ll eliminate many potential points of failure, making phone service more reliable.

5. Increases ROI

SIP trunking enhances return on existing technology investments. Businesses with significant IP resources are able to run voice over the same networks with SIP trunking, bolstering return and accelerating the payback on those investments.

View full coverage of all SIP events at:

 Get your Free download of the SIP Trunking eBook: The Complete Buyer’s Guide for IT and Business Decision Makers to learn how your business can benefit.

Share this article:
Comments are closed.