It’s been proven time and again: the right digital technologies can give companies a dramatic edge over their competition. But how do companies know which technologies to adopt and how to integrate them into their business?
Gary Davenport, Allstream’s vice-president of IT and president of the CIO Association of Canada, recently shared his views as a guest on a CATAAlliance webcast. He told his audience that it’s the important link between CIOs and upper management that makes the difference.
In his experience with CIOCAN, Davenport said, he’s found digital adoption to to be a “key issue” on the minds of CIOs across the country. They have the challenging task of identifying new technologies and making the case for them to the C-suite of an organization. “CIOs are very much involved in doing that type of work,” Davenport said.
Asked for what advice he’d give to Canadian companies on how to develop an effective digital adoption strategy, Davenport said the first step is awareness: “That sounds simplistic, but to be aware of what’s out there and possible though the use of digital technologies, and to be aware of how it’s being productively and competitively used, not only in Canada or your local marketplace, but globally.”
Second, seize the opportunity and find the specific technologies that will benefit your organization, a major part of the CIO’s mandate. Finally, he said, the end game should be to “integrate those opportunities and to evangelize them within your company. And you get your C-suite peers on side with the improvements that are needed and required.”
Davenport further stressed that looking beyond Canadian markets is critical to staying completive in today’s ever-expanding global business climate.
“One of the big themes for the CIO association, the one we focus on quite a bit, is productivity and innovation, and as we know, we really are in a global economy and the competition that our Canadian companies now face comes from all over the world, electronically and physically.”