Where collaboration just doesn’t make sense

Organizations may be embracing the “social business” concept, but they need to realize there are limits to bringing people together. How to respect the introverts

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As valuable as it can be to support a social enterprise, not all work benefits from collaboration.

Sometimes, people need to be left alone to actually work. Understanding where one person’s job ends and another’s begins is critical to social media success—and it can trip up organizations that embrace the social world too quickly, or too much.

For instance, at the start of a project it can be extremely valuable to get input from experts inside and outside a particular business unit, or to tap people with specific skills for their knowledge and advice.

And after a project is finished, it can be helpful to garner feedback on its success from a wide group of knowledgeable employees who may or may not be directly involved in its execution. But during the project, it may be best to leave employees alone to create the necessary work
product and documentation.

Furthermore, not everyone is a virtual social animal. Just as some people are introverts in the real world, others feel awkward interacting with colleagues, managers, and direct reports online.

Recognize that in any successful organization, there should be room for all types of people and personalities—and find the best way to utilize a given person’s talents and proclivities.

Get more insights by downloading the complete Frost & Sullivan white paper, ‘Seven Steps to Becoming A Successful Social Business.’

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