Why meetings are moving onscreen

Desktop video conferencing is the fastest-growing business service according to Cisco’s Visual Networking Index Forecast. Here are four reasons to think about deploying it

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Summary: expertIP is running a series that highlights key statistics and global technology adoption trends from Cisco’s latest Visual Networking Index Forecast. This post explores the rapid growth of desktop video conferencing.  

According to the latest Cisco Visual Networking Index (VNI) Forecast, business IP video conferencing is projected to grow twice as fast as overall business IP traffic, making it the fastest-growing business service. It is expected to grow from 36 million users in 2011 to 219 million in 2016, representing a 43.2% compound annual growth rate (CAGR).

In Canada, business IP video conferencing grew 66% in 2011. The VNI Forecast predicts that Canadian business Web-based video conferencing traffic will grow seven-fold from 2011 to 2016, with a compound annual growth rate of 46%.

The popularity of this technology is increasing due to the following market drivers:

  • Businesses are charged with enhancing employee collaboration, while lowering their travel costs and decreasing their environmental impact. Desktop video conferencing assists with all of this.
  • IP-based deployments are enhancing the performance of desktop video.
  • The costs of desktop conferencing services are decreasing.
  • Increased bandwidth is making desktop video services more reliable.

“The numbers really tell the story when it comes to the business IP video conferencing market in Canada,” said Gary Isaacs, vice-president of midmarket for Cisco Canada. “Emerging market drivers such as increased bandwidth and lowered cost of ownership for collaboration technologies played a huge role in the findings from our VNI forecast. We think the growth of IP video conferencing will be driven largely by mid-market businesses, and in a world where 90 per cent of communication is non-verbal, there is no better time for mid-market businesses to empower their employees – whether in the office, at home or on the road – to collaborate via real-time HD video.”

Cisco’s VNI Forecast is part of its ongoing initiative to analyze Internet Protocol (IP) networking growth and trends worldwide. The latest VNI Forecast update covers 2011-2016 and quantitatively projects the amount of IP traffic expected to travel public and private networks, including Internet, managed IP, and mobile data traffic generated by consumers and business users.

For more information and to download the complete report, visit the Cisco Visual Networking Index home page.

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1 Comment

  1. It’ll be interesting to see what kind of etiquette emerges around desktop video conferencing. It’ll be harder for people to pretend they’re paying attention to the person or people on the other end when they’re really checking their e-mail, IM-ing or whatever.

    Shane Schick / 8 years ago