You can do better than force customers to leave voicemail

RADIO RECAP Allstream’s director of product management, marketing and strategy talks to 570News about why SIP offers a simple, elegant solution to unified communications

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An effective enterprise collaboration strategy is only as strong as its IP network backbone.

That’s what Grant Bykowy, Allstream’s director of product management, marketing and strategy, spoke about during this week’s Business-to-Business talk show on Kitchener’s 570News.

“Everybody is under pressure to become more productive and competitive,” Bykowy told his hosts, Greg Durocher and Ian MacLean, but these days, the competition could be “half a world away.”

By investing in robust worldwide IP networks that power their unified communications and collaboration applications, companies can boost their productivity, and ultimately, keep their customers satisfied. The key, he said, is getting the capability for real-time interaction. No customer, Bykowy said, wants to leave a voicemail any more.

In a business-to-business context, high-speed network infrastructure also helps connect employees, partners and contractors, tying people together across vast distances, he said.

“They could be remote workers, they could be a contracted resource that you need to connect to. So, it’s very critical that you’ve got a high-performance network that’s going to connect all of those entities together so that when you interact…it happens at the speed that your business needs.”

Reducing network latency will lead to less “human latency,” Bykowy added. And one of the most promising IP networking technologies is Session Initiation Protocol (SIP). By permitting the flow of all sorts of communications, from voice to video conferencing, across a common IP network, he said, SIP makes enterprise collaboration “an awful lot simpler and centralized.”

Harnessing the power of SIP is a core part of Allstream’s business model, with the carrier claiming title to a number of industry “firsts,” including introducing a SIP trunking service in 2006, which has since taken off ever since, he said.

He described SIP trunking as way to use IP networks “to access the worldwide telephone network in a very, very efficient way.”

Bykowy also mentioned an upcoming Allstream “road show” for businesses. There will be a series of  Allstream Experts Forums coming up this spring, including one scheduled for April 25 in downtown Kitchener. For more information about these events, you can call 1-855-299-7050.

Click here to listen to the recorded podcast of the show.

Take the next step by downloading our expanded 2013 SIP Trunking eBook: Complete Buyer’s Guide for detailed best practices, fresh case studies and more.  

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